212 cigarettes just launched

Where performance exceeds expectation

Lights & Ultras

212 Cigarettes. It’s where style meets substance. Where performance exceeds expectation and where a small portion of tobacco finally delivers in a big way. But it’s about more than great design and pleasurable savor. It’s about people. About their lifestyle. About their City. There might be a range of colors and flavors, but there’s only one that matters: yours. And with a 212 Cigarettes, choice is in your hands.

We’re proud of it. It’s lovingly designed, painstakingly engineered and beautifully crafted.

It was inspired by an optimistic and dynamic view into the world of New York, its everyday life.

What makes 212 Cigarettes special?

Elegant packaging? Attractive price? Yes, that’s the case, but not the thing.

The main endeavor is to give the smokers an authentic flavoring experience. In doing so, carefully blended tobacco leaves are enclosed in cutting-edge materials.

Cigarette paper ingredients of the highest purity are strictly selected for best performance. Special fiber types. Proper air permeability. Optimized plug wrap porosity. Tailor-made solution is designed for delicate taste and aroma controlling. This composition with classic* filter and tipping paper perforation** allows to reach balanced tar and nicotine deliveries and palatable taste sensation.

Anyway, let’s leave these details for technicians. They have already taken care about perfection.

They succeeded to make the 212 Cigarettes smoking perception deliciously smooth.

Now you can enjoy a maximum flavor, intimate and surprising, calming and encouraging in one, just like the New York City on its own.

Inviting experience, what do you think?

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