Just when tobacco companies are finally bringing about understanding of Millennials, a new generation is starting to emerge. Generation Z — people who were born since the mid-1990’s onwards — is earning their own income and going to call the shots on market trends within upcoming decades.

While launching new product, pride of place goes to understanding a new wave of consumers, their beliefs, values and the underlying reasons behind their behaviors. Gen Z is the most connected, technological and sophisticated generation ever. They are visual, social and global. Their world is faster in all aspects of life, increasingly polarized, remnant of the biggest recession since 1929, rewarding well being-centric lifestyles, normalizing narcissism and individuality.

In this world smoking context is evolving driven by tighter restrictions. Rising prices exert pressure on affordability and tobacco share of wallet competes with the others. Research shows, in their habits Gen Z are rather savers than spenders. They prefer paying for cool product rather than for famous brand. This being so, newly launched 212 Cigarettes symbolized a New York city lifestyle will clearly steal the show with their keen prices.

Such a specialty is particularly shaped by driving trends of Gen Z’ world:

• A thirst for TECHNOLOGY allowing the projection of ideal self, a critical means for sharing, to be connected, seen, heard and feel empowered globally.
• A desire for BETTERMENT bringing balance and control, a positive lifestyle or making a positive difference in a fast paced, regulated and demanding world.
• A quest for EXPERIENCE being truly open-minded, aspiring to owning less but experiencing more: allowing for increased flexibility, spontaneity, number of options or alternatives.
• A need for CUSTOMIZATION expressing one’s own identity, willing to pay a premium for personalized, customized offers.

Waping products were born to allay thirst for technology and alternatives. However, adult smokers continue to appreciate all the pleasures associated with traditional cigarettes fitted out with high-tech filters* and innovative flavors. Tobacco companies constantly improve the way how best they can sustainably provide enjoyable moments to their customers.

Technology used by market leaders are available now for new entries like a 212 Cigarettes brand. New supply is perfectly engineered for maximum flavor and smooth experience of ultimate quality. The Top-grade American blend of balanced Virginia, mild Burley and aromatic Oriental tobacco, is highly in tune with ‘doing as you’re inspired’ and resonates with each consumer generation.